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Hitting the Mark with Marketing: The Do’s and Don’ts of Creating a Message Around Robotics

By Nathalie Tremblay

While robotics companies have been around for decades, the spotlight on the industry has only really intensified in recent years as new technologies become more readily available and more implicated in the lives of humans.

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Humans & Robots

Five Ways Robotics Will Assist the Medical World in 2018

Here’s our quick look forward at the ways in which we envision robots impacting medical practitioners this year.

By Stuart Kozlick

With another year comes another round of work on the part of robotics developers to introduce new devices into medical spaces, such as hospitals, clinics, and operating rooms.

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News & Events

Kinova’s Vice President of Medical Robotics, Appointed to 2 Boards, 2 Committees

2018 is bound to be a busy year for Kinova’s own Stuart Kozlick. In 2017, Stuart has been appointed to sit on four prestigious committees and boards, effectively positioning Kinova among key industry thought leaders. These strategic partnerships will allow Kinova to accelerate the adoption of new technologies within the healthcare system and encourage alignment within the industry, healthcare communities and governments facilitating accessibilities and communities.

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Humans & Robots

THE NEW NORMAL: UPROOTING ASSISTIVE NORMS in 2018

The paradigm won’t change itself. That’s why we come to work everyday.

By Laurie Paquet

A new year is a time for new beginnings and starting things afresh. In the spirit of making a change, there’s a specific paradigm that needs to be addressed, or, as many in the industry would say, “disrupted.” Consider 2018 the year of “The New Normal” for the Assistive market. The New Normal is a term coined by our colleague, Abe Clark, in the United States.

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