Robotics Innovation Through the Lens of a Marketer

Looking back on my #KinovaOnTheRoad Tour this Fall

By Nathalie Tremblay

[…] as a marketer, I was eager to learn how companies considered the marketing element in their product planning; while innovation abounds, I often observe that one of the most frequently missteps is the marketing piece: how will you reach your end user? How will you make your product connect with their needs? What’s your unique value proposition? Commonly remain unanswered, much do the dismay of myself — and the end user.

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