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Expert Talk

Hitting the Mark with Marketing: The Do’s and Don’ts of Creating a Message Around Robotics

By Nathalie Tremblay

While robotics companies have been around for decades, the spotlight on the industry has only really intensified in recent years as new technologies become more readily available and more implicated in the lives of humans.

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Humans & Robots

Five Ways Robotics Will Assist the Medical World in 2018

Here’s our quick look forward at the ways in which we envision robots impacting medical practitioners this year.

By Stuart Kozlick

With another year comes another round of work on the part of robotics developers to introduce new devices into medical spaces, such as hospitals, clinics, and operating rooms.

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Humans & Robots

THE NEW NORMAL: UPROOTING ASSISTIVE NORMS in 2018

The paradigm won’t change itself. That’s why we come to work everyday.

By Laurie Paquet

A new year is a time for new beginnings and starting things afresh. In the spirit of making a change, there’s a specific paradigm that needs to be addressed, or, as many in the industry would say, “disrupted.” Consider 2018 the year of “The New Normal” for the Assistive market. The New Normal is a term coined by our colleague, Abe Clark, in the United States.

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Expert Talk

CEO Q&A: Why is the business world the most efficient method to fuel innovation?

By Charles Deguire

While the products and the company has evolved over time, what has remained stagnant is Deguire’s commitment to science that empowers mankind. What does that mean in practical terms? This Q&A uncovers the foundations of Charles’ inspirations and explains why the business world is the most efficient method to fuel innovation.

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