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Expert Talk

Robotics Innovation Through the Lens of a Marketer

Looking back on my #KinovaOnTheRoad Tour this Fall

By Nathalie Tremblay

[…] as a marketer, I was eager to learn how companies considered the marketing element in their product planning; while innovation abounds, I often observe that one of the most frequently missteps is the marketing piece: how will you reach your end user? How will you make your product connect with their needs? What’s your unique value proposition? Commonly remain unanswered, much do the dismay of myself — and the end user.

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Press

KINOVA SECURES SIGNIFICANT FUNDING TO INVEST IN ACCELERATING COMPANY GROWTH AND INNOVATION

BOISBRIAND, Que., Sept. 28, 2017 — Kinova ®, a designer and manufacturer of robotic solutions, has received funds totaling $25 million CAN from four major contributors, including lead investor Fonds Manufacturier Québécois S.E.C. II; co-investors KTB Network Co., Ltd. (South Korea) and Foxconn (Taiwan); and BDC Capital, the investment arm of BDC (Canada).

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News & Events

KINOVA ANNOUNCES BETA LAUNCH OF NEW MOVO PLATFORM

BOISBRIAND, Que., Sept. 21, 2017 — Kinova® is set to offer consumers a new product line with the beta launch of MOVO, a mobile manipulation platform designed to aid in the research and experimentation of mobile robotics.

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News & Events

Robotics in Ontario’s Health Care System: A Decision That Could Have Disastrous Consequences

On August 8th, we learned that a committee of experts advised the Ontario government not to invest in new medical robotics technology to be used in radical prostatectomy (prostate ablation). This news may seem commonplace—however, it is the first step towards the “third-worldization” of our health care system.

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