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Expert Talk

Robotics Innovation Through the Lens of a Marketer

Looking back on my #KinovaOnTheRoad Tour this Fall

By Nathalie Tremblay

[…] as a marketer, I was eager to learn how companies considered the marketing element in their product planning; while innovation abounds, I often observe that one of the most frequently missteps is the marketing piece: how will you reach your end user? How will you make your product connect with their needs? What’s your unique value proposition? Commonly remain unanswered, much do the dismay of myself — and the end user.

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Expert Talk

Innovating a better world through robotics

By Keith Blanchet

If you go to the door to my office, you’ll see: Innovating a better world, that is what I strive to do and what drives me.

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Humans & Robots

Rory Cooper: a customer and an innovator with “Kinovian” values

Rory Cooper is a US Army veteran. He was involved in an accident that caused significant damage to his spinal cord, leaving him in a wheelchair. With the help of some Kinova ® JACO2 robotic arms, which he bought for research purposes, he dedicates his time and energy to improving of the lives of people with disabilities.

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Expert Talk

Service to Humans, the Future of Robotics

Even though robotic is changing, it’s still confined to the industrial sector. Companies looking for automation use industrial robotics and call existing large companies to meet their needs. However, this market is starting to be saturated.

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