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Expert Talk

Robotics Innovation Through the Lens of a Marketer

Looking back on my #KinovaOnTheRoad Tour this Fall

By Nathalie Tremblay

[…] as a marketer, I was eager to learn how companies considered the marketing element in their product planning; while innovation abounds, I often observe that one of the most frequently missteps is the marketing piece: how will you reach your end user? How will you make your product connect with their needs? What’s your unique value proposition? Commonly remain unanswered, much do the dismay of myself — and the end user.

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Industry insights

The Good, the Bad and the Ugly: Outlining the Difference Between Good and Bad Science

By Nick Frost

Ask anyone who works at Kinova — or any other robotics company focused on developing technology to increase human capability, for that matter — and they’ll tell you how rewarding their work can be.

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Press

Kinova Named to Les Affaires’ Top 300 Small- and Medium-Sized Enterprises List

We’re excited to announce that Kinova® Robotics has been included in yet another prominent list of businesses in 2017, this time making the cut for prominent French-language business magazine Les Affaires’ annual PME 300 list.

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Expert Talk

What’s in a Word? Bringing “Innovation” Back Down to Earth

By Keith Blanchet

The word “innovation” is being thrown around a lot these days. As the term becomes normalized into the everyday vernacular, we need to educate ourselves about what it actually means to be innovative.

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